Unless you know the exact demographic profile of your target audience, it is best to start with a nationally representative sample by age and gender. Some extra questions at the start (called screening questions) will filter out unsuitable respondents. This ensures that the responses will be representative of the general population but also relevant to your subject of the research.
Let me pause my 1.2.3 of how to go about market research and post about the job market IN market research... I am genuinely excited about this development!
Still staying on the subject of improving your business by first getting more info... Now we have established who we want to talk to (Target Audience), let's consider the next step - how many people do we need to survey?
As the New Year 2022 has started, we have probably thought about what we would like to achieve personally, perhaps it is to make more meaningful connections with people, be kinder to ourselves and others, look and feel better? For many businesses these goals are equally valid, but, perhaps, slightly harder to achieve? A good starting point is always to have more information. An even better starting point is to have information relevant to your unique business. And the only way to do it is research! Well, market research, to be more specific! But where do you start? This is where FlyResearch comes in... Read our helpful guide to conducting a market research study.