Aug, 11, 2022

Latest FlyResearch News

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Unless you know the exact demographic profile of your target audience, it is best to start with a nationally representative sample by age and gender. Some extra questions at the start (called screening questions) will filter out unsuitable respondents. This ensures that the responses will be representative of the general population but also relevant to your subject of the research.
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Step 4 in Market Research: Quotas - how many people of a particular type do I need?

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We continue to explore the how to go about market research. Now we have established 1) who we want to talk to (Target Audience), 2) how many people to talk to (Sample Size) and 3) what questions to ask (Survey Questions). Now, what if we need a certain number of respondents of a particular type?
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Step 3 in Market Research: Survey Questions - what do I need to know?

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We continue to explore the how to go about market research. Now we have established 1) who we want to talk to (Target Audience) and 2) how many people to talk to (Sample Size) , we need to decide what we want to know.
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Flexible and Home Working

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Let me pause my 1.2.3 of how to go about market research and post about the job market IN market research... I am genuinely excited about this development!
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Step 2 in Market Research: Sample Size - how many people do I talk to?

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Still staying on the subject of improving your business by first getting more info... Now we have established who we want to talk to (Target Audience), let's consider the next step - how many people do we need to survey?
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Step 1 in Market Research: Target Audience - who do I talk to?

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As the New Year 2022 has started, we have probably thought about what we would like to achieve personally, perhaps it is to make more meaningful connections with people, be kinder to ourselves and others, look and feel better? For many businesses these goals are equally valid, but, perhaps, slightly harder to achieve? A good starting point is always to have more information. An even better starting point is to have information relevant to your unique business. And the only way to do it is research! Well, market research, to be more specific! But where do you start? This is where FlyResearch comes in... Read our helpful guide to conducting a market research study.